Chainlink Labs: Data Feeds v1.0
Project Overview
A case study on how I designed and iterated on a Chainlink Labs product called Data Feeds.
What is Chainlink Data Feeds?
Chainlink Data Feeds is a Web 3.0 data product. It aggregates many data sources through a decentralized mechanism of independent node operators.
Contributions
I had direct ownership of:
- flows, prototyping
- interaction design
- usability testing
- visual design and Q/A
Problem
Chainlink Lab’s navigation was originally designed to keep it simple. It was easy-to-use and clean for users to find Data Feeds when there were a handful of categories (i.e Cryptocurrencies and Foreign Exchange.)
As the number of Data Feeds scaled, the navigation started to break.
Process
Team Alignment
The Product Design team, (with
Jason Walker at the helm), lead a workshop to align stakeholders from the executive leadership to gain alignment on the direction of this project.
Between Product Design, Engineering, Product Management and Marketing, we brainstormed and identified the user stories for highest impact.
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Results
After the launch of the Data Feeds experience, Chainlink's business experienced a positive impact.
We saw experienced increased user adoption, engagement, and SEO rankings, solidifying its position as a leading provider of secure and reliable open-source oracle solutions.
Team
- Jason Walker
- Deividas Karžinauskas
- Adelyn Zhou
- visual design and Q/A
- Bradford Miller
- Alejandro Larumbe
- Thomas Bigelow
